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Mom forbids her 13-year-old daughter from appearing in her boy-mom sister-in-law's family vlogs: 'My sister-in-law kept pestering her to braid hair and decorate cookies for content.'

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  • A woman in a blue robe standing in front of a camera
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  • Am I the bad guy for losing my cool and yelling at my “influencer” sister-in-law over her constant filming and lack of respect for my daughter's boundaries?

    I have a 13yo daughter (S). My SIL has two boys (8 & 11) who are deep into the Canadian hockey/baseball travel-tournament lifestyle.
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  • She's a SAHM and went down the Insta/Tik Tok "family lifestyle influencer" rabbit hole. Over the last year she's leaned hard into the hockey mom thing by posting hotel reviews, game pics, & travel tips.
  • She wants to turn her page into a full "family brand." When her boys were younger, she used to say she wished she had a daughter to do "girlie things" with.
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  • I included her in a few things with S, like picking out her first communion dress.
  • Back then she was sweet, supportive, and genuinely the "cool aunt." Lately, every family thing has become content.
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  • She films everything, stages "candid" moments, narrates like she's vlogging. At Christmas she tried to dictate the whole day.
  • Gifts, crafts, movies all became scripted. The older cousins hid in the basement to escape being filmed.
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  • Teenage cousins playing on their smartphones on the couch at a sleepover in the basement
  • S later told me she hated being recorded and didn't want to be on SIL's pages.
  • Apparently SIL kept pestering her to braid hair, decorate cookies, etc. for "content." S didn't know how to shut it down, so she made herself as un-influencer-friendly as possible (eye rolls, nose picking, etc.).
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  • Last weekend we went out for my mum's 70th. SIL immediately started filming again, making the whole dinner awkward until her partner (my brother) snapped at her to stop.
  • During dinner, S mentioned she was going dress shopping for her grade 8 grad. SIL lit up and started pushing to come so she could "expand her brand into full-family content." I ignored her to discuss after dinner and in private, but she kept pushing.
  • the parking lot she asked again for the time and place. I snapped. I told her MY daughter is not her prop, not her "girl substitute," and she does not have permission to film or post her.
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  • She got defensive and said I was "stifling her creativity" and that she "needs" my daughter because she doesn't have one.
  • I told her off, loudly and colourfully. S heard, but with two parents who work in construction, she's heard worse.
  • A woman in a hard hat is writing on a clipboard
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  • Later SIL started a group chat saying I was r de, mean, and embarrassed her, and that "everyone posts everything these days." She demanded an apology.
  • I refused and reiterated our boundaries. My siblings backed me up and said they also don't want their kids in her content.
  • SIL hasn't responded since. I know I raised my voice, but she has ignored every boundary.
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  • My priority was protecting S' boundaries. Unequivocally, I know I am NTA for that and I will never apologize.
  • However, my SIL just didn't get it. So, AITA for yelling at SIL in the manner I did?
  • Also, any pics I have in my history of S are posted with her permission. My first go at writing this resulted in a 2000 word, 10,000 character count, so many details have been omitted.
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  • Away-Specific5361 NTA. If the fact the older cousins are hiding in the basement to avoid being filmed didn't tell her that she needed to stop, what else can you do but yell? More sadly, your Mom is now 70 and she may or may not live to see another decade birthday. And your SIL ruined it for her. Your poor Mom. I'm sure she just wanted to be with her family, instead of having her grandchildren cowering for fear of being filmed and displayed like prize 4-H livestock at the county fair. Good for yo
  • Mrs-Davis Original Poster's Reply Don't say that! Toi toi!!
  • EllySPNW NTA. Your daughter heard you and will remember that you stood up for her against a pushy adult. It must have felt good to be seen. Assuming you don't normally use "loud and colorful language" with people, your daughter will understand that her well-being is very important to you. She stated a boundary, and you backed her up forcefully. We're always teaching children to be polite and civil, and most of the time, that's the best way to conduct ourselves. Occasionally, we need to be more a
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  • Mrs-Davis Original Poster's Reply Oh man, the language she hears from her dad and I... surprised her first word wasn't f*.
  • Dangerous_Cow_7372 NTA she has no right. YOUR child is her niece, a human being, not a branding opportunity. Furthermore your daughter has expressed that she does not want to be a part of it and your SIL needs to respect not just your wishes but her niece's. You did not embarrass your SIL she has embarrassed herself. "Everyone posts everything online today" is not true and not a valid excuse. Edit: there's actually places that are working on legislation for having children under 15 not allowed o
  • Mrs-Davis Original Poster's Reply I believe something was just mentioned about that in Canada. Fingers crossed!
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  • No-Pea-7530 NTA. Does she actually make money from this? Or is she one of those sad, wannabe influencers with 1200 followers?
  • Mrs-Davis Original Poster's Reply I believe she is the latter.
  • clynkirk NTA. How much do you want to bet that her next step is adoption or a new pregnancy?
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  • Mrs-Davis Original Poster's Reply Sweet lord, take that back!
  • Acceptable_Mix_3434 This is great! I think I will read it out loud at my next in-law family dinner-from-h l!
  • Mrs-Davis Original Poster's Reply I should send you the long version. Fun for the whole family.
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  • lemon_charlie OP says siblings plural backed her up on the group chat, meaning they must have kids who have been caught in SIL's efforts to curate a social media image for the benefit of a desired following. OP's daughter is likely the only girl among the cousins, or the only one young enough to be exploited for what SIL wants.
  • Mrs-Davis Original Poster's Reply I have multiple siblings, all with partners and children.
  • Intelligent Brush837 INFO: Have you communicated these boundaries to SIL before? You name instances where she's shown this behavior, have you told her how uncomfortable her wanting to film everything makes you and your daughter feel?
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  • Mrs-Davis Original Poster's Reply I have. One instance was a text conversation with SIL regarding them possible going to get nails done together. I said no if she planned on filming.
  • d20wilderness New rule: your daughter is allowed to swear whenever being filmed preferably just a string of f S.
  • Mrs-Davis Original Poster's Reply Hahahahah! The only rule she will follow to the letter.

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