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Let's not just pick on the pop-star fans and fandom geeks here, though; there are way more things that fall into this same category, like sports fanatics. There's a fine line to walk between passion and obsession, and most of us are leaping right over it.
Corporate marketing, of course, knows all of this and takes advantage by monetizing and feeding into our obsessive compulsions. The end result is things like this post that was shared in this online community where this husband shared how his wife had become obsessed with the fandom of a famous pop star and how it was affecting their lives and their relationship. Readers of his post largely sided with him that his wife's obsession was crossing the line.
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