Sometimes you just need to go feral. You've been buttoned up in your work clothes all day and just need to feel like Tarzan. There aren't many aspects of our lives these days that allow us to do that. We have to maintain civilization and composure throughout our lives in order to be part of "society" or whatever. But what if we didn't? What if we ran around in loincloths, beating our chests, hunting wild game, and howling at the moon? That might feel kind of good.
Then again, civilization is nice. I like my air conditioning and my instant ramen. So perhaps we can let the wildness out in doses. We can go goblin mode when we so choose, unleashing our animal selves in our apartments as we run around speaking monkey language and crab-walking on all fours. Then we can look at memes that remind us of our true selves.