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'Wrap me fast!': Why yelling AI food videos are public service slop

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AI Food Yelling At You is a meme that is exactly what it sounds like. In these videos, anthropomorphic staples of the pantry and the refrigerator lecture us on how best to preserve and prepare them for a tasty meal. It's loud, overstimulating, and grating, just like most kinds of AI-generated short-form content. It is also a surprisingly effective way to educate us on proper kitchen etiquette.

There are a few different things that make up a good public service announcement or education campaign. First of all, it has to be accessible to the widest number of people possible. Also, it should be memorable, with some kind of catchphrase or imagery that can easily be memorized and repeated. On top of that, it needs to come in a format that the public is going to engage with and not ignore. Arguably, a bunch of TikToks involving food items shouting at you as they putrefy or get cooked incorrectly ticks all of these boxes. The main downside is that they aren't fact checked (yet).

Could the same thing be done by an actual human being to give the same effect and cut down on the environmental impact in the process? Is it a depressing indictment of where the internet and humanity as a whole are at? Without a doubt, but we are working with what we have been given.

Following the news that an increasing number of people seem to be too overwhelmed to cook and are relying on food delivery services, it has to be a good thing that some of the AI-generated nonsense that populates their social media feeds is giving them sound advice on what to do in the kitchen. We are not all born chefs, but we are most definitely hard-wired to listen to any message communicated to us by brainrot.

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