Gaming can be a great method of distraction. It can take your consciousness and chuck it far away, somewhere more fun, more palatable. Why spend all day in the human realm when you could spend all day in the Sims realm, where Bella Goth is your neighbor, you're really good at the guitar, and your house has 3 pools and no bathrooms? Why spend your time frittering away on Earth when you could be riding down Rainbow Road, drag racing your good friends Donkey Kong and Shy Guy? Why work all day at your desk job when you could be secretly crushing candy on your phone in the bathroom? Beats me.
Everyone has their game of choice that they keep coming back to. For whatever reason, it comforts you, it challenges you, it frustrates you, it interests you, and you want to get better. Then you want to look at memes about it.
