Midwesterners love a good deal. We love to announce that the thing we purchased was indeed acquired at a great discount. Feeling frugal makes us feel alive. We feel like we cheated the system, or something. We've outsmarted the cons of big retail chains. We know how to coupon. We know that Marshall's delivers quality clothing at a heavily discounted price. We know that cream of mushroom soup is 2-for-1 at Kroger this week. We know a guy who can do it for half of what that guy quoted you. It's part of our charming humility. We lack the eliteness of the coasts, and we're happy to be of the people.
We don't have to relate to the common man, we are the common man. And what's more democratic and populist than memes? Anyone can make them, anyone can access them, and anyone can enjoy them. It's the true Midwestern way.
