This isn’t just a billboard. This is a full cinematic special effect mounted to the side of a building. A literal tidal wave of water pours off the structure in sync with the trailer. Not decorative mist. Not a vibe. Actual water, cascading dramatically onto the street as if Zeus himself approved this marketing budget.
The real genius is in how the water interacts with the video. When a Kraken tentacle slides across the screen, the water shifts with it. When shots are fired into the ocean, the splashes on the billboard move in matching bursts. And at the grand finale, that giant tentacle slams into the screen, “breaking” it, unleashing a massive flood of water in a synchronized tidal wave explosion. There is smoke. There are lights. It is part billboard, part art installation, part water park.
You can only see it until next Wednesday at Hollywood and Vine near the Pantages, so if you’re anywhere in Los Angeles, go. Run. Witness the chaos. And honestly, after seeing how creative this marketing is, I might actually give the show a chance.