Marvel is in kind of a weird place right now. Nobody really knows what the future looks like in this post-Endgame and post-Disney+ series world. Disney CEO Bob Iger certainly has a hot take regarding why The Marvels flopped at the box office.
"'There wasn't enough supervision on set [from execs]"
Woof. Spoken like a genuine, uncreative executive. Luckily, not everybody associated with contemporary Marvel movies has such a cynical outlook. Iman Vellani, the actress who plays Ms Marvel, has a theory about how Marvel can regain Endgame-level hype.
"I don't know if it's about just getting bigger & bigger & bigger. Because then, like, what's left? I think it's just about making the audience care about their characters."
Ding ding ding! When people care about the characters, they show up, and it doesn't matter how much the studio spends on special effects. If you're a return guy for 2019 Marvel, these Marvel memes might be right up your alley.