I won't lie, a good hard seltzer is sometimes exactly what I need. I'm no stranger to a mango White Claw on a hot summer's day. It was a great innovation, or rather repackaging of something we already had (a vodka soda). Flavor it, put it in a can, and let me buy it at a concert. I'm so totally in.
But everyone who's "sober curious" these days or starting their years out with Dry January might feel a little left out of the game. What are you supposed to sip when you're bro-ing down with the bros or girling up with the girlies? A La Croix? A Spindrift? Doesn't have the same ring to it. That's, I suppose, where non-alcoholic White Claws come in. Or so we're told. I don't know, y'all. And Twitter doesn't know either. Get in on the goofy discourse.