Eco Influencer Gets Roasted For Reinventing Corn Syrup As ‘Vegan Honey’

We all know by now that processed food is the devil. It's full of all the unhealthy food groups and scary sounding chemicals, and it gets made in ways that are enough to put you off ordering Taco Bell until the munchies come back again. If you decide to do the processing yourself, though? Totally different ball game.

This seems to be the logic of one influencer, who promotes a low waste, sustainable lifestyle. Kathryn Kellogg raised some eyebrows recently for posting a video of her making what she calls "vegan honey". Made by boiling corn cobs and adding cornstarch and sugar, Twitter users have pointed out that the recipe is nearly identical to making corn syrup, i.e. the main ingredient of many environmentally unfriendly, mass produced snack foods. Baffled by the rebranding exercise, some people couldn't help but point out that the whole thing was a little pretentious.

While the way she describes the recipe might be misleading, it's still admirable that she is trying to use up food scraps that might otherwise go to waste. Just don't restart the debate about whether actual honey is vegan or not.