OnePlus Is Launching a New “Turbo” Phone Line, And It Feels Like a Nod to What Made the Brand Special

If you're reading this and thinking, wait, what even is OnePlus, you're not alone. OnePlus has always lived slightly outside the mainstream phone conversation. It's the brand tech nerds swear by while everyone else argues iPhone vs Samsung for the millionth time.

I say this as someone currently rocking a OnePlus phone and loving it. I've been a fan ever since the OnePlus One, back when the whole pitch was almost punk rock, flagship power, Absolutely no bloatware, and a price that felt suspiciously low. Those phones felt like insider knowledge.

Now OnePlus has officially confirmed a new "Turbo" lineup, and this time they're not being subtle about who it's for. The Turbo range is being positioned squarely as a gaming focused phone line, built around sustained performance, thermal management, and raw speed. Less "look how thin this is" and more "how hard can we push this thing without it melting."

That actually feels very on brand. OnePlus built its reputation on speed and smoothness long before high refresh rate displays and gaming modes became standard buzzwords. The Turbo name suggests high clocks, aggressive performance tuning, and hardware meant to stay fast under pressure, not just benchmark well for five minutes.

Yes, OnePlus phones are no longer the absurdly cheap flagship killers they once were, but they still tend to undercut comparable top tier phones while delivering similar or better performance. A dedicated gaming focused line feels like OnePlus leaning into what it has always done best instead of trying to out-iPhone Apple.

For longtime fans, this feels like OnePlus remembering its roots. For people who care about gaming on mobile, or just want a phone that stays fast no matter what you throw at it, the Turbo line might finally be the reason to pay attention.