K-Pop Demon Hunters Keeps Going Up-Up-Up by Doing Everything Right

Let's just call it what it is: K-Pop Demon Hunters is a full-blown cultural juggernaut. You can try to resist it, but the numbers don't lie:

It's the most-watched Netflix movie of all time. For a hot minute, it held both the #1 and the #2 spots on the global charts thanks to the release of the singalong version. The soundtrack made history as the first to feature four songs in the Billboard Hot 100's Top 10 simultaneously - yes, that includes real K-pop groups. These aren't just fictional girls with swords. This is a global phenomenon.

And just when you think the hype might start to cool off, the people behind the scenes pull another perfect move: they released the soundtrack on physical media.

Now, in 2025, this is a flex. Nobody buys CDs anymore - unless you're a K-pop fan. So of course, the K-Pop Demon Hunters CD and vinyl come with randomized photocards of Huntr/x, the film's fictional 3-member girl group. You don't know which one you're getting, which means people are buying multiple copies, trading, unboxing, and yes, reselling them for triple the price.

So now the K-Pop Demon Hunters fandom is doing exactly what a real K-pop fandom does. We're talking binder collections, TikTok unboxings, photocard lotteries, and eBay chaos. The merch is viral, the music is charting, and the film is still racking up streams. It's not just a movie anymore - it's a lifestyle.

This could have easily been a forgettable animated action-musical. But someone, somewhere, knew what they were doing. They didn't just make a movie. They created a fandom. And now they're feeding it, one collectible photocard at a time.